In the words of Fleury., 1997; Fleury M.T.L. 1997, page 37 ' ' the process of organizacional learning today assumes new contours and increasing relevncias, in function of the sped up process of changes why they pass the societies, the organizations and pessoas' '. The increasing competition between the companies, comes despertando the necessity of the search of the constant knowledge and productive making use of one ready one it has adjusted to the transformations. A new position is demanded by the consuming relation company/making with that they look to the professionalization front to the new requirements. This last permeia to all the scopes of the organization, mainly its collaborators whom they need to be apt to take care of the new demands and to reach the intentions of the company. In accordance with Brum, 1998 ' ' the main objective of endomarketing is to make with that all the employees have a vision shared on the business of the company, including item as management, goals, results, products, services and markets in which atua.' '. The level of persistence of the internal public with the business is related, also, to the information degree that possesss of the company and its values, that its success or its failure will directly imply in.
2. Theoretical recital: 2.1. Definition of marketing and endomarketing: Before defining endomarketing, one becomes necessary to clarify what it means marketing. In accordance with Theodore Levitt, that defines ' ' marketing is to get and to keep clientes' '. Already Philip Kotler, in its book ' ' Marketing for century XXI' ' , 1999, Future Publishing company, it has another important definitions on the subject: ) The marketing looks the balance between offers and the demand; b) Marketing is not the art to discover intelligent ways to discard itself of what it was produced. Stuart Solomon has compatible beliefs. Marketing is the art to create genuine value for the customers.
2. Theoretical recital: 2.1. Definition of marketing and endomarketing: Before defining endomarketing, one becomes necessary to clarify what it means marketing. In accordance with Theodore Levitt, that defines ' ' marketing is to get and to keep clientes' '. Already Philip Kotler, in its book ' ' Marketing for century XXI' ' , 1999, Future Publishing company, it has another important definitions on the subject: ) The marketing looks the balance between offers and the demand; b) Marketing is not the art to discover intelligent ways to discard itself of what it was produced. Stuart Solomon has compatible beliefs. Marketing is the art to create genuine value for the customers.
Recent Comments