Advertisers to bug your calls?

Startup Pudding Media are planning to take contextual advertising to a whole new level serving ads based on phone conversations.

Their PC-based service offers free phone calls across the US and Canada but monitors every word of the conversation to show ads based on what's being said.

Technologically it sounds like clever stuff and it could provide some of the most immediately relevant ads.

But there are a few hurdles to overcome - besides the legal issues around privacy - are people really ready to have their private conversations monitored and used like this in return for a few cheap calls?

Read the full feature on TechCrunch