Apollo's Pad starting to buzz
Our social media activity for Apollo's Pad is starting to create a buzz in the trade press... check out this news story on Brand Republic.
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03 April 2008
Fans to take over new web puppet comedy
http://www.apollospad.com
http://www.qubes.co.uk
Social media agency Qube Media is rolling out a wide-ranging online pr and user-generated content campaign for new web-based comedy show backed by Sony BMG.
The daily show, called Apollo's Pad, is produced by Galleon Holdings plc and is set in a run-down New York nightclub run by puppets. Deviant puppets.
The show is funny, satirical and socially relevant in a warped kind of way. Think the Muppets on crack or the Fraggles after they've raided their parents' liquor cabinets and you get the idea.
New comedy clips are uploaded daily to the website and all visitors can view them for free.
Qube’s social media and online pr campaign maximises on the fact Apollo’s Pad is recorded bi-weekly, giving users the opportunity to contribute sketch ideas, jokes, suggest special guest stars. They can also have a go at stand up comedy and even provide a voice-over for characters and quickly see their efforts come to fruition in the show.
A range of activity focusing on the blogosphere and social networks, enabling users to get involved at different levels, will roll out over the next few months.
Features will include the comedy sketch challenge, best stand up comedy avatar and the chance to win a pair of Apollo’s delightful pants.
“The fact Apollo’s Pad stars these amazing puppet characters with real personality and is streamed daily gives us a great opportunity to involve fans at the heart of the show’s development even down to users auditioning for a voice part,” said Andrew Seel, MD of Qube.
Comedy and music fans are urged to sign up at apollospad.com if they want to get involved.
[Ends]
For further information contact
Andrew Seel
Tel: 01273 689 672
Email: andrew@qubes.co.uk
Notes to Editors
About Qube
Qube offers a genuinely integrated approach to web marketing bringing together the benefits of social networks, social media, search optimisation and engaging content to create real visibility for our clients. This leads to a measurable return on investment.
Our clients include: EA, Galleon/Sony BMG, Channel 4, V&A, East Sussex County Council, Learning & Skills Council and Hitachi.
About Apollo’s Pad
Created by: Len Dunne and Stephen Green at Galleon plc
Puppetry: Lenz Entertainment
Global Music Partner: Sony BMG
Website and Online Marketing: Qube Media
Music Video Production: Good Story Productions oversees the production of the animated music videos with contributors including Metrophonic Music and Pop6
About Galleon
Galleon Holdings plc owns, develops and manages entertainment based intellectual property.
About Sony BMG
Sony BMG Music Entertainment is a global recorded music joint venture with a roster of current artists, from local talent to international superstars, as well as a vast catalogue that comprises some of the most important recordings in history.
Undelivered emails: burning a hole in your pocket?
If you're embarking on an email marketing campaign, measuring how many of your mailouts aren't reaching their destination should be top of your priorities.
However, according to the E-consultancy/Adestra Email Marketing Industry Census 2008 marketers are throwing away around 11% of their budget on undelivered emails.
There are myriad reasons why your lovingly designed eshot may never reach the recipient - so if you don't have tools to assess and measure deliverability you may as well pour money down the plug hole.
There a plenty of tools out there to help and improving deliverability can be as simple as changing one html tag. So there's no reason to be losing out.
Fobbed off a telemarketer recently?
Telemarking can be effective - but only if it's done in the right way by people who know what they're doing. We've all been on the receiving end of a call from an aggressive or rude telemarketer. Last week, we politely said no and were sworn at. Another time, the guy simply hung up on us when he realised we weren't buying.
Now there's some evidence that telemarketing is a less effective way of impressing potential customers than other forms of marketing.
A survey carried out by mailstream technology specialist Pitney Bowes has found telemarketing to be the most irritating marketing channel. Spam emails and text ads chimed in a close second and third.
Conversely, direct mailouts scored lowest, making them the most effective form of direct marketing activity.
