Before going into

Before going into the matter, for human behavior must be understood simply the set of actions with which people respond to a situation. Let's see. Data for a case Twitter some services charge and open to advertising by the end of 2009. The issues of financing and profitability of that famous microblogging system, were on everyone's mind, further, the idea that allegar a resources through the ads, was taken for granted. It was foreseeable to take advantage, "he thought the number of people who use it voluntarily, up from 44 million by September 2009. Regardless of how it reflects the decision of the founders of Twitter, led by spokesman Biz Stone, the fact placed on the table for discussion the issue of whether those millions of users are the targets or interactive marketing. They, as members of social networks. The inertia of thought leads one to consider the affirmative."If advertisers are looking really an information channel with high coverage and hearing that promote their products or services, Twitter could become an undisputed pillar even for the momentum of this sector," editorialized the site eg Spanish Pure Marketing on September 13 2009. But it is precisely the quotation: "could become, because it is still pending the response of" tuiteadores "as consumers of news, initiatives and other proposals to follow. This reaction can hardly be measured before. In any case would have implications. Collective behavior Simply, there is still a performance metrics and collective behavior of a microgblogging gathered around, social networking or Web 2.0, whose innate characteristic (of the three mentioned) is the creation of online communities, or rather , online community (or group of people linked by common characteristics or interests). For the analysis must be said that, marketers speaking, the millions of users become consumers and therefore the targets or the products and services. Recall that by consumer means a person (or organization) to demand goods or services provided by the producer / supplier of those goods or services. He is a trader who has needs and desires, with a disposable income with which meets those needs and desires through market mechanisms. The income or budget to spend is made according to customer preferences, for example, to maximize benefits and to give preference to one over other needs. But what happens when the consumer is a community, a community We have seen that online customers and prospects have patterns of behavior and have begun studies of their behavior as consumers and the Internet. However, such analysis must be added the "human behavior" in general.