SALE It is

SALE It is considered a form of market access that is practiced by most of the companies that have a glut in production and aims to sell what they produce, rather than produce what the market wants. It is therefore essential to know which is the concept of sale in order to identify the companies who practice it (even without knowing it), why they do it and their risk. is another form of market access for many companies, whose goal is to sell what they do instead of what the market wants The selling concept holds that consumers and businesses, if left alone, usually not acquire a sufficient quantity of the products of the organization, hence, it must undertake an aggressive sales efforts and promotion Supposed to be encouraging consumers to buy.To do this, companies that implement this concept, using an arsenal of sales and promotion tools to stimulate more purchases SALE PROCESS CONCLUSION It has a philosophical background that guides the attention of the company or organization to sell what they produce (goods, services, ideas, etc.)..To do this, is working to all stimulating activities that allow your prospects to take a positive decision (such as shopping, donate, join a political party, etc ....). OBJECTIVES OF SALE In a well-managed sales force and production must specify objectives for the overall effort for the regions (if the force is organized on a geographical) and for each individual. Sales agents are entitled to know what level of performance and productivity is expected of them. Achieving goals is not only a tool for measuring results, also offers a very powerful motivational stimulus for whom he serves on the individual level.Therefore, the practice that some sales managers are allowed in the sense of establishing large and non-viable targets for their sales agents to have them on tiptoe, not a very productive strategy. The danger of this strategy is twofold: sales agents are completely discouraged when they see that they are unable to achieve their goals in spite of hard work, even more serious is the fact that the company plans to enter an total disarray after publishing inflated sales budgets. In defining the objectives of the sales force, we must remember that three main conditions must be met if we are to a standard of effective performance: Measurability: the ideal is that sales agents are able to finish a day's work and assess their own level of achievement in accordance with the standards that they were assigned.Thus, if the objectives are specified in terms of units sold, may be determined simply if they fulfilled the quota for the day or week, depending on the nature of the business. Relevance: the objectives assigned to the sales agents must be relevant and appropriate for their work. If they sell airplanes, the number of calls per day is a completely irrelevant standard of performance.