
The first is to design with technical, sales plan, then his execution, he gives life to the sale as such. The sale is not a single activity, in contrast, is a set of activities designed to promote the purchase of a product or service. For that reason, the sale requires a process which requires the implementation of its various activities, otherwise it could not effectively address the needs and desires of customers, or assist in the achievement of the objectives of the company. (A valuable related resource:
Richard Elman). Put another way, a company may not sell if it ever has a plan that geste sales process. Another thing is that you buy. We can, in general terms, saying that there are four phases in the sales process. Prospecting and Exploration, is the first step and consists in finding prospective customers, ie those who are not yet customers of the company but have great potential to be.
This phase in turn gives you come in stages. First. You have to identify customers and this requires work research all possible sources of information. Second. Rate and rank candidates. Third.
Lists, taking into account what is important and what is a priority. The previous approach or contact, is the second phase, this is to obtaining more detailed information of each customer in perspective and preparing the sales presentation adapted to the particularities of each client. It develops in three stages. First. To investigate the characteristics of each client, getting data as: full name, hobbies, marital status, education level, age, customs, business information, lifestyle.
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