Moscow International Advertising Festival Red Apple

Tradition to develop the Olympic mascot takes the countdown to 1968, and since then the country conducting the Olympics, developed characters, mascots in a beast, a fictitious character, man. So at last, Beijing, the Olympics have been 5 major mascots - the spirit of the Olympic flame, a panda, fish, Tibetan antelope, a swallow. Significantly, that developed earlier logo Olympics 2012 has already met a barrage of criticism and, according to British researchers, about 70 percent of young Britons expressed a negative attitude towards him. November 5, 2008 Manager of the Rada of Ukraine, and now Head of the Tender Committee, Mr Seker has announced that all 27 committees of the Rada will acquire its logo, and for developing logos scheduled for a public contest.

In early November 2008 year, the president of the advertising Ducati, Gabriele Del Torquay at a press conference on the company's plans for 2009, held in Milan in the exhibition eicma 2008, officially unveiled the new logo of the Red Borgo Panigale. In particular Gabriel Del Torquay spoke about the evolution of the traditional sign that in his opinion, makes the sign even more friendly. In October 2008, among Moscow students launched a competition to develop the logo of the Moscow estates of Santa Claus. Participate in the competition have the opportunity to all interested persons between the ages of 7 to 18 years. However, each Party may propose no more than 3 options for the logo. The Organizing Committee of Olympic Games in London October 20, 2008 signed sponsorship agreement with the British manufacturer of chocolate Cadbury. For the right placement of its logo on the Olympic sites Cadbury will pay about $ 40 million. Contact information is here: National Magazine Exchange. On October 20, 2008 is the biggest sponsorship deal, which managed to make the Olympic Committee.

All on 20 October 2008, London Olympics Organising Committee managed to 'raise' U.S. $ 760 million. Despite this, eventually expected to attract up to 3.8 billion U.S. dollars. In early October 2008, 'The Messenger' has announced the rebranding. Development of corporate identity and brand ideology engaged employees 'is connected' and the Swiss branding company Interbrand Zyntzmeyer & Lux ag, which bypassed in the tender agency Identica, bbdo Branding, Landor. In autumn 2008, were announced the first representatives of the product line Rover Computers under the new logo, designed by marketing communications agency EarlyKnowly. From the first day of 2009, as part raising awareness, simplicity, accessibility brand of marking logo and corporate identity company Bridgestone in North and South America will remove the word Firestone. In early November 2008, "Agama Trade" asked in Soldis Communications to develop a brand identity for (the development of corporate identity and logo) and the visual concept of the main product line - Seafood Agama. Earlier, Soldis Communications was designed logo and design concept packaging, as well as a brand book for the company 'Red October'. In May 2008, Dialog, which is among the largest Russian financial services companies, announced the intention to change the corporate identity: planned develop a new logo, design of sales offices and corporate culture. According to expert estimates, costs the company to replace the corporate identity may reach 10 million U.S. dollars.