Qube Media.

Brands need to come clean online

Brands, advertisers and marketers can no longer go into blogs or online forums and big up their products or services without being open and honest about who they are.

We've had a few clients ask us how the recent legislation (part of the European Unfair Commerical Practices Directive) has affected the Online PR and Social Media Marketing activity we undertake for them.

The simple answer is that it hasn't. Not being honest about who you are when engaging with any online community has always been a bad idea, with or without a law.

Good Online PR and Social Media Marketing is about building genuine relationships with people who have an interest in what you're talking about. If you're not being honest with them, they'll realise quickly enough and the damage to your brand could be devastating.

Why we're blogging

Some people love blogging, they do it just because they can. Or because they like the sound of their own voices (well, fingers tapping, but you get our gist).

The point is, we're not really like that at Qube - we thought long and hard before deciding to have a company blog. What if it stagnates? What if nobody's interested?

In the end, we decided to go for it - we have to have somewhere to share our wisdom on the latest industry news. We have to have somewhere to let you know what's new with us - why not a blog?

So here it is.

Some people love blogging, they do it just because they can. Or because they like the sound of their own voices (well, fingers tapping, but you get our gist).

The point is, we're not really like that at Qube - we thought long and hard before deciding to have a company blog. What if it stagnates? What if nobody's interested?

In the end, we decided to go for it - we have to have somewhere to share our wisdom on the latest industry news. We have to have somewhere to let you know what's new with us - why not a blog?

So here it is.